Mission statements should be actionable, not merely aspirational
HR is called upon for all sorts of things, including crafting corporate mission statements or, on a smaller scale, handbook policies for how employees should conduct themselves. If you’re crafting your own personal mission statement or assisting others in drafting theirs, the following tips can help.
Passive vs. active
Which works better?
· We care about others.
· We’re mindful of others.
It’s the second because it tells you how to act now in the present moment. The passivity of the first option doesn’t spur action.
Use action words
I take this list of action words from www.thomasgriffin.com:
· Empower;
· Uplift;
· Create;
· Maintain;
· Provide;
· Develop;
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