Exploring ways to deal with backlash while still achieving DEI goals

Not so long ago, employers enthusiastically touted their diversity, equity, and inclusion (DEI) initiatives. But then the backlash set in. A growing number of employers–bowing to pressure from people opposed to what they see as “woke” policies–are dismantling their programs or at least being low-key about them. So now, many employers are exploring how they can capitalize on the benefits of DEI even in a changed environment.

Why promote DEI?

Employers’ initial enthusiasm for DEI programs is understandable. Research has shown both employees and employers see a payoff in diverse workplaces. Promoting DEI was seen as not just the right thing to do but good business as well.

Recruitment and retention, creativity and innovation, and often a reputation attractive to customers are benefits employers can capitalize on in diverse workplaces, according to a March 2023 article from the University of Pennsylvania College of Liberal and Professional Studies.

Many employees also have favorable attitudes. The Pew Research Center reported in May 2023 that a majority (56%) of U.S. adults said giving attention to DEI at work is a good thing. The survey of 5,902 U.S. workers, including 4,744 who were not self-employed, was conducted when DEI was beginning to face the organized backlash.