Black Lives Matter apparel at work evokes legal, business, social concerns

The Black Lives Matter (BLM) movement has sparked significant emotion in the past few months. Ever since the NBA season restarted, TV viewers are seeing the phrase emblazoned on the courts and on some players' jerseys. What you won't see on TV are the large employers that have faced significant backlash for attempting to prohibit employees from wearing BLM masks and other apparel. For example, several Whole Foods employees recently initiated a class action lawsuit claiming they've been subjected to race discrimination and retaliation for wearing BLM masks and other clothing, even after the company reversed its initial prohibition on the face coverings. Let's look at the legal, business, and social considerations in play here.

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